How do I get in the Cannabis Industry?

This is THE question I get asked all the time. When I'm asked, I always get kind of surprised but, I understand the curiosity and eagerness to learn how to get into this exciting new industry. The surprise comes from the fact that people think that I have some secret insight or know the "plug" into the industry.

I'm also slightly taken aback by the question because, in my opinion, it somewhat implies that it's so "different" than any other industry. Now, before you judge me, don't get me wrong, it is different in the sense that, it's a brand new industry, growing out of control, birthed out of prohibition and it's still illegal at the Federal level. With all that being said though, it's no different than any other industry. In that, you have to possess the skills and experience that align with your desired role in the industry.

So, I've thought about it and from the beginning my advice has been to go with what you know. Learn as much about the plant and the industry as you can, be willing to learn on the fly (it's all new), network, network, network and apply what you learn. It won't always be easy but, here are my suggestions.

1. Study the science of the plant

Cannabis is more than a flower that gets you high. Get to know the plant, by studying the science of the plant you will be better equipped to discuss the benefits. What do you really know about cannabis? Have you ever heard of terpenes and how they work? How much do you know about the strains and properties? Did you know there are THC levels? It's important to know about the product of your industry, so do your due diligence and holistically educate yourself. You will feel more confident while discussing with potential employers and colleagues. You should live and breath the industry just as you do the plant, lol. Employers, partners and coworkers can spot those in it for the quick buck. Not only have the passion, but have the skills.

There are now many courses and places of higher learning offering instruction. I would start by researching upcoming class offerings*. You'll also find some great information online, just check your sources.

2. Do what makes sense within the industry

What do you do now? I always ask this question because it makes sense to go with what you know. Like with any industry, you will apply what your current skill set or learn what is needed within said industry. If you are into fitness, that will be your entry to the industry. You wouldn't go into the cannabis industry trying to be a grower if your background and skill set is fitness. Instead, you should find a way to incorporate fitness and align it with cannabis.

There are many ways to be in the industry without being on the plant touching side of the industry. Plant touching businesses have to go through stringent regulations and the financial burden can make it tough to break through.

Volunteering and showing your value is also a great way to get in the door. The most common way to volunteer and gain experience and exposure is through events/meetings. This way you are able to network in person and build off of those relationships. Behind the scenes is no less important than face to face, just be sure to nurture those relationships just the same and turn them into opportunities to meet in person.

3. Stay up to date with legal issues and legislation

With the newness of any industry, much less one that's still technically operating illegally (federal level), there are many rules, regulations and legislation to stay abreast of. It's important to be on the pulse of the cannabis laws that apply to your state. Businesses are already operating in a grey area and by having this awareness you can prove to be an asset.

States typically implement their own cannabis programs, that comes with it's own set of regulations that must be followed by those who work in the industry and those that participate in the program as well. Whether your state is decriminalized on some level, a medical or recreational program, it's great to know both sides.

4. Know the leaders and companies setting the standard

More than likely, you're here because the cannabis industry is new to your area and you want in. If so, there must be someone or some companies you admire. Who stands out to you? What companies and leaders have you researched? The pickings may be slim to none for your particular state but, there are the few companies setting the bar and on par with far more established industries.

5. Create your own role

Many cannabis companies are understaffed and may not even know they have the need. You can do like I did and fill the need. I applied to just about any role I could find in the cannabis industry. I got hired as a part time patient coordinator and by week two I was the Marketing Manager. I pitched my ideas, saw the void and filled the need.

Like I've said a million times so far, because "this industry is so new", the position may not be advertised because they may not realize they need the help.

6. Start your own business

Let your entrepreneurial spirit fly, there are many segments of the market that are in need of service and completely ignored all together. Prime opportunity to seize the market early in the game. Who better than you to make it do what it do baby?

*Side note: Do your research when it comes to the course offerings and make sure the institute is teaching what you really need.